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What If the Next Coffee You Bought Turned Into a Closing?

Most agents hate cold calling.
Most agents don’t want to run ads.
Most agents struggle to get consistent referrals.

And also…most agents like coffee and referrals.

So, why not turn that espresso addiction (don’t deny it) into a repeatable referral system?

This week, Rick Silva broke down the exact coffee meeting system that helped him:
✅ Secure 3,000+ real estate coffee meetings
✅ Close 1,080+ transactions
✅ Generate over $5 million in commissions

And he did it without:
🚫 Chasing friends & family
🚫 Paying for leads
🚫 Getting cussed out on cold calls

Sound better than another round of Zillow leads? Thought so. Let’s keep reading.

In This Email:

• The 3-step coffee meeting system that generates referrals on repeat.

• How to identify professionals who already have your ideal clients

• Why coffee meetings crush every other lead gen strategy (and cost almost nothing).

• Private invite for our readers to learn exactly what to say to book meetings & secure referrals.

• The 3 biggest mistakes agents make that kill their results.

• Replay + Slides from our LIVE call with Rick Silva.

read time: 4 minutes

Welcome to The Agent Alliance Newsletter!

This is your weekly real estate playbook—a no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.

Why Coffee Meetings Work (Better Than Almost Any Other Lead Gen Strategy)

Most agents waste time and money chasing business—and get brushed off as “just another salesperson”.

They grind through cold calls, ads, and awkward DMs trying to convince strangers to work with them.

Coffee meetings flip the script—by shifting the focus to professionals who want to send you warm referrals.

Here’s why coffee meetings work better than almost any other strategy:

• Works with any ideal client type (first-time buyers, investors, upsizers, downsizers).

• Builds real relationships, not just transactionships—so referrals come naturally.

• Builds real relationships, not just transactions—so referrals come naturally.

• Turns coffee into commissions—small expense, huge ROI.

• Creates a network of professionals constantly sending you business.

• Generates warm referrals from trusted sources—so you never have to “sell.”

• Builds your reputation as THE agent professionals trust.

It’s just coffee and conversation—except it pays a lot better.

Here’s how to get started…

The 3-Step Coffee Meeting System That Generates Referrals

^{Step 1: Who Is Your Ideal Client?}

Most agents fail at referrals because they don’t even know who they’re trying to attract.

• Where do they live?

• How old are they?

• Are they married? Kids?

• What’s their income and price range?

• First-time homebuyer? Investor? Upgrading? Downsizing?

• Do they commute, dine out, or prefer staying home?

The clearer you are, the easier it is to find referral partners who already work with them.

^{Step 2: What Professionals Are Already Working With Them?}

Instead of cold lead gen, find people who already serve your ideal clients.

Some great example sources:

• Financial planners (investors & high-net-worth buyers)

• Wedding planners (first-time buyers)

• Probate attorneys (inherited properties)

• Contractors & remodelers (upgrading or downsizing sellers)

• HR managers (corporate relocations)

• Mortgage/Loan Officers (all types)

^{Step 3: Where Are These Professionals?}

Finding these professionals is easier than you might think:

• Chamber of Commerce

• Google & LinkedIn

• Vendor-to-Vendor Introductions

• Sphere-to-Vendor Introductions

• Industry Events & Meetups

• Local Facebook Groups & Online Communities

If you think just showing up and sipping your latte will get you referrals, think again (it’s never produced consistent results before).

• You need a strategy.

• You need to offer value first (not just ask for business).

• You need to know what to say, when to say it, and how to turn one meeting into a partnership.

Replay and slides links are below from our LIVE call with Rick Silva going over everything above and more.

But first, the top 3 mistakes agents make when doing this that absolutely ruin their results...

The Top 3 Mistakes Agents Make with Coffee Meetings (That Kill Their Results)

❌ They ask for referrals too early. (Trust first, then business.)
❌ They fail to offer value. (Nobody refers an agent who just takes, takes, takes.)
❌ They do most of the talking. (The less YOU talk, the more THEY tell you exactly how to get referrals from them.)

Rick Silva’s Private Training—Only for TAA Readers

Rick Silva is hosting a FREE invite-only private training for The Agent Alliance readers only (that’s YOU), where he’ll answer all the questions you’ve got buzzing in your head right now, like:

✅ What’s the exact email script that gets professionals to say YES to coffee meetings?
✅ What should you actually say & do in the meeting to make them WANT to send you referrals?
✅ How do you secure referrals naturally—without feeling salesy or pushy?
✅ How can you spot bad referral partners early so you don’t waste time on dead-end meetings?

This isn’t part of the public replay—it’s a FREE private session just for TAA readers. It’s also got limited seating, so if I were you, I’d sign up right now.

P.S. Tell me you didn’t just keep scrolling without signing up for the FREE training with Rick Silva. Welp, maybe this will change your mind: TAA readers who show up to the call above will be invited to a SECOND call for FREE where he’ll help you craft the PERFECT elevator pitch to secure partners and referrals. Yeah…gonna go sign up for that training now, aren’t ya?

REPLAY (←click to watch the live call, join the next one on Wednesdays 9:00am CST)

SLIDES (← click. View the slideshow used during the call.)

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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.