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[REPLAY] 1 in 3 Homes Dropped Their Price—Here's How to Get 2 Listings From It

Most agents & LOs overlook easy Price Drop listings because they haven't seen this script.

Author

Robert Biehn
April 25, 2025

1 in every 3 homes will experience a price drop…why not turn that into 2 extra listings?

(Source: HousingWire)

Here's the simple 5-minute call that turns inevitable price drops into new listings (and buyers).

⏱️ (About a 4-minute read)

“Ah, look out, it’s a price drop!”

Agents and LOs tend to respond to price drops in two ways:

  1. Sigh, because they're worried it’s already too late and nobody is getting paid anytime soon.

  2. Ignore it because it's "not their problem" (or their listing).

But what about the third option, the one gurus aren’t teaching?

Enter Joe Rosen. Joe knows price drops aren't failures. They're a normal part of real estate (in fact, 35% of listings experience a price drop). Instead of worrying or dismissing them, he decided to turn them into opportunities.

That’s how the Price Drop script was born.

Now, when Joe sees a price drop, he gets excited:

  • If it’s his listing: He generates fresh offers and reassures sellers (while getting 2 new listings).

  • If it’s not his listing: He leverages it as great deals for his buyers and…you guessed it…two new listings.

After all, if 1 in 3 homes experiences a price drop, your sellers will inevitably ask what you plan to do about it.

So, what is your plan? (Hint: This email is a crucial part of it)

Below are 4 agents and LOs from our recent live session (you should have been on). They're feeling the pain around price drops, despite being in different markets. Wednesday, they chose to turn that pain into new opportunities.

Check out their screenshots below…can you relate?

Once you’ve made some Price Drop calls:

  1. Join our free Agent Alliance FB Group

  2. Share your screenshot & results (calls made, appointments booked) on the pinned Price Drop post HERE for a chance to win a 1on1 coaching call with Joe Rosen himself

  3. Feeling stuck or unsure about next steps? Drop your questions in the same post. I’ve got your back!

The Simple Price Drop Script (not pushy)

Agent Version:

Hey, [their first name]?

<response>
 
Hey, this is [your first and last name]. I’m a local Realtor here. I’m working with one of your neighbors at [property address] in selling their home, and we just dropped the price $20,000, so I’m calling to see if you have any interest.

Loan Officer Version:

Hey, [their first name]?

<response>
 
Hey, this is [your first and last name]. I’m a local loan officer here. I’m working with one of your neighbors at [property address] in selling their home, and we just dropped the price $20,000, so I’m calling to see if you have any interest.

“But what if the price drop listing isn’t mine?”

(or for LOs, if it isn’t your agent’s listing)

Don’t worry, just click HERE and scroll down to see exactly what to say.

How to Do It in 3 Steps (it’s not complicated, guys!)

  1. Find a recent price drop (yours or another agent’s listing).

  2. Pull contact info for neighbors near the listing (use REDX, Vulcan, etc.).

  3. Make calls using the provided script above.

That's literally it. Nothing to overthink, just make the call.

Commit to the process for just one week. If you hate it, great, at least you genuinely tested it and discovered it doesn’t align with your business.

But if (when!) you see real results and new commissions rolling in, you'll likely be giddy as can be every time a price drop hits your market because you know you’re about to get paid (and help homeowners).

If you want to know how many calls you’ll need to make (realistically) to get 2 listings per price drop, check out Mistake #3 below.

❌ 3 Ways to Mess Up the “Price Drop” Strategy

#1: Not roleplaying beforehand

Why: If you sound nervous or unsure, people lose confidence instantly. Why trust you with their biggest financial decision if you don’t even trust yourself?

Fix: Roleplay your script for 5-10 minutes daily. Fluency creates confidence, confidence closes deals.

#2 Unprepared for responses

Why: Getting blindsided by common objections makes you look inexperienced and unreliable.

Fix: Prepare clear, confident responses to the most common objections, like:

→ "No, screw off!"

→ "Why would I sell when prices are dropping?"

→ "Maybe. We'll call you back."

Know exactly how you'll handle each situation so you’re not stuttering through the objections.

#3 Giving up too early/not doing enough

Why: Most agents and LOs stop too soon and miss out on thousands of dollars in commissions.

Fix: Follow this simple formula (it's easier than you think):

→ 900 calls total (just 2 hrs/day for 5 days using a dialer)

→ 13% pickup rate

→ 117 conversations

→ 3 appointments set

→ 2 new listings (plus potential future buyers)

→ Thousands in additional commissions

“900 calls?! That’s too much work!” 

That’s 2 hours a day to make $16k in a week. Which works out to be $1,600 an hour.

Tell me again how much you’d make per hour at a day job again?

Yeah, I thought so…make the dials!

🔴 Next LIVE Session:

“How to Get Paid from FSBOs…Even if They NEVER List with You”

Next Wednesday at 9 AM CST, Walter Key and I will show you exactly how to get paid from FSBO without them ever giving you the listing (though we’ll show you how you can get that too!)

Final Thoughts

It’s common for agents and LOs to avoid (or ignore) price drops, simply because they misunderstand them.

But there’s massive value in taking a seemingly negative situation (a price drop) and turning it into an opportunity, alleviating homeowner fears ("Will my house sell?") and uncovering hidden possibilities for buyers and sellers alike.

Price drops aren't setbacks—they’re your pathway to two new listings and becoming a hero in your market.

Next time you see a price drop, pick up the phone and make the call.
Your future self (and your future clients) will thank you.

Missed the Live?

▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)

Want a Million-Dollar Luxury Buyer?
(While You’re Busy Calling Price Drops…)

Lead ends up being a luxury buyer!

While you're busy making your Price Drop calls, Realty.com is seamlessly setting agents up with ready-to-act buyers and sellers to ease your workload (and stress).

Take the agent above, who was busy working deals from our “$100k in 100 Days” Challenge (exclusive invite to that coming next week), when Realty.com unexpectedly handed her a $2.4–$3.8 million buyer. That client is now booked for four showings.

Will every lead be a million-dollar surprise? No. But as you're learning and using the strategies we teach for free at The Agent Alliance, why not let Realty.com add a little extra help to get you paid faster?

Thanks for Reading The Agent Alliance Newsletter!

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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.