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I skipped dinner with my one-year-old daughter, drove two hours, pried open a window because the lockbox didn’t work, and climbed through spider webs (I detest spiders)...
Then waited 45 minutes for clients who no-showed, with a “We didn’t realize…” excuse about something clearly listed in the MLS.
No showing. No offer. No paycheck.
But somehow my family still paid the price.
I wasn’t mad at them (after I calmed down). I was frustrated because it was preventable.
If I had just guided them properly before booking the showing, none of that would’ve happened. More importantly, I wouldn’t have missed time with my wife and daughter for nothing.
That was the moment I knew: things need to change.
So I changed them.
I started sending one short video before every showing—and this is what happened:
My average showings dropped from 12+ to 3–4
Clients submitted stronger offers, faster (we won almost every time)
Weekends were freed up for more clients, more family—or both
My clients were happier
So was my family
Here’s the video that changed everything...
In This Email:
The 2-minute video that cuts showings in half
The psychology behind endless showings and weak offers
Exactly what to say (Objection Scripts)
Top 3 Mistakes agents make (and how to fix them)
Get the [Buyer Checklist] + replay + live script pack
⏱️read time: 5 minutes
The One Video That Changed Everything
I started sending 1–2 minute Loom videos before every showing.
No editing. No camera. Just me walking through MLS photos, pointing out what matters, and asking guiding questions (I’ll show you what these are in a minute).
This is about providing leadership and structure that produces the best possible outcome, not doing “less” work.
Because when clients see too many homes, they don’t get clarity.
They get overwhelmed.
It’s called the Paradox of Choice: the more options they face, the less satisfied they become and the harder it is to make a decision.
The old way (showing 10+ homes and hoping they choose) was setting them up to fail.
LIVE call screenshot
LIVE call screenshot
How to do the video (fast, free, and works)
3 steps. That’s it.
Step 1: Send them a video
Use Loom (free). No editing needed.
Screen-record the MLS photos and narrate:
What matches
What misses
Any red flags or concerns
Wrap with: “Based on what we’ve covered, do you still want to see this one, or should we skip it?”
📄 Use this Buyer Checklist to track their musts and dealbreakers while you talk.
Step 2: Prep the offer
Once you’ve narrowed it down to 3–4 homes, create a second Loom video showing them…
What a great offer would look like
What a just okay offer would do
What a weak offer would cost them
Then ask: “If everything matches up in person, will you be writing a just okay offer, or a great one?”
Step 3: Confirm
Don’t book any showings until every decision-maker has:
✔️ Watched the Loom video
✔️ Reviewed the checklist
✔️ Selected “YES” inside the spreadsheet
No exceptions.
If they won’t take 5 minutes to confirm critical details on what might be the biggest purchase of their life, why are you spending your weekend showing it?
Be respectful, but firm: “Hey, I think there was a mix-up. You marked YES to see this home, but the video hasn’t been watched yet. Want me to resend the right one? I don’t want you to miss the important details I put into it.”
Every home gets a video, a checklist, and a “YES” before it gets your time.
That’s not gatekeeping. That’s protecting both of you from wasted hours and unclear decisions.
This Week’s Challenge:
Pick one buyer.
Block 1 hour.
Send Looms. Use the checklist. Confirm before booking.
Then post your results in the FB Group:
How many hours you saved (and what you used them on instead!)
The offer they wrote (and if it won)
How confident they felt walking in
How much better you felt leading with clarity
🔥 Top 3 results get featured next week.
Let’s see who dominates the weekend.
❌ Top 3 Luxury Mistakes (And How to Fix Them)
Making Videos Too Long
Keep it under 5 minutes total.
1–2 minutes per home max. Anything longer = overwhelm or inaction.Booking Before Confirmation
If they haven’t watched or responded, don’t book.
Otherwise, you’re back to burning your weekends on homes they don’t want.Not Setting Clear Expectations
Don’t frame it like punishment. Frame it like a partnership: “What about this home still has you interested, even though it has [dealbreaker]?”
BONUS Mistake:
Not requiring every decision-maker to confirm.
That’s how misalignment happens and how deals die mid-showing.
Objection Handlers
Use one of these depending on the scenario.
Negative prompts:
“I noticed this one has [dealbreaker]. Since you said that’s important to you, I’m going to assume we’ll skip it—unless you see something I missed?”
“It sounds like you’re worried about [concern]. Would that be enough to cross this one off your list?”
“You mentioned [dealbreaker] is a non-starter. Is there any reason to keep this one in the running, or should we move on?”
“Seems like [feature] isn’t working for you. Is it worth a look, or should we stay focused on your real priorities?”
Positive suggestions:
“This one checks all your top boxes, including [big want]. Are you sure you don’t want to make a stronger offer so you don’t lose it?”
“You mentioned [unique feature] was a must-have. Should we move quickly before someone else snaps this up?”
“You seemed excited about [rare feature]. Do you want to put in a great offer now, or risk missing out?”
“This is the only one in your price range with a [rare feature]. If you love it, are you ready to act?”
Final Thoughts
This isn’t about filtering homes.
It’s about protecting your clients from bad decisions on the biggest purchase of their life.
Too many showings don’t bring clarity.
They bring overwhelm, indecision, and weak offers.
You’re not just saving time.
You’re giving structure.
You’re helping them spot dealbreakers before they fall in love and then offers collapse mid-process.
If they won’t take 5 minutes to confirm…
Why are you giving up your weekend to crawl through spider webs?
Missed the Live?
▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)
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Your no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.
Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.
P.S. Sometimes I’ll feature products and partners and might make a couple bucks. Just wanted to be transparent, and you can ALWAYS ask me my honest thoughts, my loyalty is to you (unless you wear socks with flip-flops).