93% of FSBOs eventually list with an agent...but for most agents, it won't be YOU.

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Here's the exact script that helps you get paid consistently from FSBOs, even if you never ask for the listing (yes, LOs too).

PLUS: I’ll show you the bonus strategy that recently helped agents and LOs add another $200k+ in commissions into their pipeline in just 3 months.

⏱️read time: 5 minutes

“Eww, it’s a FSBO…”

Jamie, an agent (or LO), spots a FSBO in her market and immediately thinks:

1. "FSBOs aren’t worth the time. They don’t want an agent."

   Never calls, never makes money (then smacks herself when it sells with another agent).

2. Or she's brave, calls anyway, gets cussed out, and reconsiders her career choices.

Sound familiar?

Typically, agents chase FSBOs hoping they'll eventually sign, only to get rejected (or ghosted) because they:

1. Push representation (ignoring the whole “By Owner” part)

2. Provide zero real value (no clear marketing plan, just vague promises)

3. Act like bullies ("You'll leave money on the table!" doesn't build trust)

Walter Key (co-founder of The Agent Alliance and leader of the $100k in 100 Days Challenge) takes a completely different FSBO approach. He consistently earns commissions without ever pushing the listing and FSBOs end up loving him, not blocking his number (and also, he usually ends up with the listing too!)

Hint: It has to do with mark__ing & ___ers.

Check out these screenshots: Walter effortlessly handling FSBO objections LIVE, and an agent booking his first FSBO appointment just by following Walter’s approach. (Hello, $9k commission incoming!)

Once you’ve made some FSBO Marketing Calls:

1. Join our free Agent Alliance FB Group.

2. Share your screenshot & results (calls made, conversations had, appointments booked) on the pinned FSBO post HERE for a chance to win a prize.

3. Got questions/need help? Drop them in the same post. I’ve got your back!

The Script That Makes FSBOs Want to Pay You (Even Without the Listing)

Agent Version (opener):

Hey there! Is this the owner of [house address]?

<Yes, who’s this?>

Great! My name is [Your first name]. I’m a local real estate agent in [city/town]. 

Hey listen, before we go any further, do me a huge favor...take a deep breath! I know you’re probably getting bombarded with calls from other agents trying to convince you to do the one thing you DON’T want to do, which is list with an agent. 

Well, listen, that’s NOT why I’m calling. I don’t even want to talk about listing your house, OK?

<Umm...OK. Why are you calling me then?>

→ Looking for the Loan Officer version?

Grab it here along with the extended script & voicemail script.

Oh, and don’t forget to snag your free FSBO Seller’s Guide and Walter’s bonus 47-minute FSBO mastery training.

How to Make FSBO Calls That Actually Work

• Find Your FSBO:

  • Whether Zillow’s "By Owner" section (#1 spot) or driving around spotting yard signs, pick a source. (The slideshow has 5 more great options.)

• Write Down Your Marketing Offer:

  • List everything you'd do to market a home to sell quickly and profitably.

• Get in the Right Mindset:

  • Take a deep breath and repeat after me: “I’m NOT going for the listing. I am going to help.”

• Make the Call:

  • Follow Walter’s FSBO Marketing Script. (Replay coming later to hear it live.)

Your weekly FSBO goal (no dialer):

• 125 dials (about 25/hour manual dialing)

• 15 conversations (12% pickup)

• 3 appointments booked

• 1 immediate listing/buyer this week

• 2–3 more listings/buyers with consistent follow-up (next 4–8 weeks)

Yep, it really is that simple. But remember Smokey the Bear's timeless advice:
"Only you can dial FSBOs." 

Or something like that.

Before we dive into the mistakes you're probably about to make—mistakes that'll RUIN your FSBO results—check out how you can combine this FSBO strategy with a few small tweaks to consistently earn an extra $100k every 3 months (in any market).

Add $200k–$500k+ to Your Pipeline in the Next 3 Months (Yep, Seriously)

Six agents & LOs.
Six different markets.
Zero paid leads, ads, or ISAs.

Here's what happened in their first 100 days:

• $228k pipeline in 90 days

• $233k pipeline in 96 days

• $255k pipeline in 100 days

• $300k pipeline in 70 days

• $350k pipeline in 100 days

• $500k pipeline in 100 days (Not a typo, promise.)

All different personalities, work styles, agents, LOs, varying schedules, strengths, and weaknesses.

But they had exactly one thing in common:
They were fiercely committed to following our "$100k in 100 Days" plan.

Pause. Actually think about this…What would adding an extra $200k–$500k to your pipeline in the next 100 days actually mean for you, your business, and your family?

Next challenge kicks off Tuesday, May 6th (yes, next week), and once registration closes, it’s locked because fortune does NOT favor the indecisive. Don’t be the agent wondering "what if?" and seeing someone else achieve the success that was just waiting for you.

❌ Top 3 FSBO Mistakes (And Quick Fixes)

• No written compensation agreement: Don't trust a FSBO’s handshake. Get it in writing upfront so you actually get paid.

• Asking for the listing too soon: It destroys trust fast. Remember the mantra: "I’m NOT going for the listing. I’m here to help."

• Not following up: Calling once generally won't cut it. Stay top-of-mind by following the simple weekly plan below.

🔴 Next LIVE Session:

“The Best of April Showdown”

Three proven strategies. One live voting session. Who wins?

The Scenario:

• FSBO listed their home 10 days ago, but the home hasn’t sold yet.

• Competitively priced home, no glaring issues.

• Zero relationship: You've never spoken to this homeowner and have no idea how things are going.

• 5-Day window: You have exactly five days to spark a meaningful conversation and secure a commission, otherwise, they'll probably just list with their nephew who got licensed yesterday (good luck, buddy!)

Which strategy do YOU think will get them talking?

• 60-Second Zillow Email (Robert Biehn): Send a quick email designed to immediately spark homeowner curiosity.

• Price Drop Strategy (Joe Rosen): Use a recent neighborhood price drop as your conversation starter.

• FSBO Marketing Strategy (Walter Key): Offer upfront marketing value without ever mentioning the listing.

Join us LIVE to vote, get recaps, win prizes, and see if advanced AI (and your peers) agree with your pick!

Missed the Live?

▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)

🛝View the SLIDES

Psst... can you click this ad real quick so I can keep this newsletter FREE?👇

(You don't need to sign up or anything—unless you’re feeling frisky.)

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Thanks for Reading The Agent Alliance Newsletter!

Your no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.

Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.

P.S. Sometimes I’ll feature products and partners and might make a couple bucks. Just wanted to be transparent, and you can ALWAYS ask me my honest thoughts, my loyalty is to you (unless you wear socks with flip-flops).