- The Agent Alliance
- Posts
- [REPLAY] Agents Are Cashing In on Vendor Referrals—Why Aren’t You?
[REPLAY] Agents Are Cashing In on Vendor Referrals—Why Aren’t You?
You're already sending vendors business—here’s how to finally get paid for it (no extra work, no weird sales pitches).
Robert Biehn
February 27, 2025
Vendors are paying BILLIONS for the leads you're giving away for free.
Oh, and they’d rather be paying you too.
In This Email:
How to find the right vendors and what to say when you do
Why those vendors want to pay you (and how it actually saves them $$$)
A copy-and-paste social media post that gets vendors reaching out to YOU
A simple, free guide on adding an additional $500-$1,500 a month without distracting you from your real estate business, jeopardizing quality service for your clients, or having awkward conversations
REPLAY + Slides from our LIVE call w/ Grant Wise on getting paid for vendor referrals
read time: 5 minutes
Welcome to The Agent Alliance Newsletter!
This is your weekly real estate playbook—a no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.
How to Find Vendors that WANT to Pay You (and what to say when you do)
Every time you send a client to a mover, painter, or handyman, someone is getting paid for that referral.
But it’s not you.
Because you’ve been giving them away for free. Finally, you don’t have to.
Think this doesn’t work for agents and teams? The #1 REMAX team in the world—The Ashton Real Estate Group—and the #1 eXp team in the world—Justin Havre Real Estate Team—both started getting paid for vendor referrals after following this process.
They aren’t in the business of wasting time, ruining client experiences, or doing things that don’t work.
Neither are you, right?
Good. Now here’s what to do in 5 Simple Steps:
1️⃣ Make a List of Vendors You Already Refer
Movers, painters, handymen, landscapers, roofers, HVAC, etc.
What needs do your clients ask about the most?
Note: Don’t have a vendor referral list? Google the top-rated ones in your area.
2️⃣ Find New Vendors Who Want Business
Post on Facebook: “Who’s the best moving company in Murfreesboro, TN? Tag them below and why you LOVE them (updating my referral list)!”
Tagged vendors = instant feedback from your sphere.
3️⃣ Create a Simple Offer Vendors WANT To Say Yes To
Call vendors using this simple script:
👉 “Hey [name of the person answering the phone], I’m Robert Biehn with Epique Realty. I’m looking for a solid moving company to refer my real estate clients to. Are you taking new customers?”
Common Objection: “Is this something I have to pay for?”
Answer: “Nope! You don’t have to pay a dime to be on my Referral Registry.”
4️⃣ Vet Them Respectfully
✅ How long have you been in business?
✅ Have you worked with agents before?
✅ Do you handle residential or commercial?
✅ Any job size too big or small for you?
✅ Can I send you referrals via email?
^These are strategic questions
5️⃣ Add Them to Your Referral Registry
Add them onto a simple landing page, PDF, or other method for displaying your Referral Registry
Every category should have at least 3 vendors you’ve talked to listed (there are 20+ home service types)
Send the list to them to prove you actually put their names on it (yes, they’re meant to see there are competitors in their space)
But before we jump into the Top 3 Mistakes Agents Make when calling vendors, I have a question for you…
How Much Would You Make With 6 More Closings?
If you closed six more deals in the next 100 days, how much would that add to your income? $20k, $30k, $40k?
For agents who just follow this process, that’s exactly what’s happening—two extra closings per month just by following a proven system that eliminates guesswork and wasted effort.
🚨LAST CALL→ On Tuesday, March 4th, we kick off Round 8 of the $100K in 100 Days Challenge!
Here’s what you get:
✅ Intensive Coaching – Learn from top-producing agents and industry leaders who are actively in the field, closing deals.
✅ Proven Strategies – Put six figures of additional GCI in your pipeline without spending a dime on ads—just by implementing a system that has worked for hundreds of agents across different markets and experience levels.
✅ Community Support – Join a private group chat and weekly LIVE calls where agents share wins, troubleshoot challenges, and hold each other accountable.
⚠️ WARNING: Last Round Sold Out Fast! Lock in your $25 rate now before the price jumps. That’s 25 cents a day to unlock an additional $100K in commissions.
Top 3 Mistakes Agents Make With Vendors (and how to avoid them)
Mistake #1: Thinking vendors won’t pay you.
Reality: Vendors already spend BILLIONS on leads. They’re just not paying you—yet.
Why would they? Because referrals convert 30% better than other marketing channels. That means:
✔ You save them money.
✔ You send them clients that are more likely to convert.
This makes paying you a no-brainer.
Mistake #2: Unclear Offer
Reality: Vendors say yes when you give them a clear offer, clear deliverables, and clear pricing—make it easy.
Mistake #3: No Tracking
Reality: If you don't send referrals in a way that can be tracked (why we said in our vetting questions we’ll send them referrals via email) it makes it almost impossible to prove to the vendor you’re worth paying (and they will wonder).
BONUS Mistake #4: No Referrals
Reality: If you don’t serve your clients after the commission check clears, if you’re not part of their home-ownership life, then you need to be. This is one of the best ways to get referrals for yourself, repeat business, AND generate referrals for your vendor partners.
Most agents don’t need more work. They need to monetize what they’re already doing.
Want Grant’s free guide, How to Profit on the Referrals You’re Already Sending? Click below.
REPLAY (←click to watch the live call, join the next one on Wednesdays 9:00am CST)
SLIDES (← click. View the slideshow used during the call.)
Top Investors Are Buying This “Unlisted” Stock
When the team that grew Zillow to a $16B valuation starts a new company, investors notice. No wonder top firms like SoftBank invested in Pacaso.
Taking the industry by storm all over again, Pacaso’s platform offers co-ownership of premier properties – completely revamping a $1.3T market.
And by handing keys to 1,500+ happy homeowners, Pacaso has made $100M+ in gross profits.
Now, with aggressive global expansion underway, their current share price won’t last long.
Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.