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Another Agent Just Closed a Deal from Your Database.

You could have had that commission.
Instead, they’re taking their family on vacation—while you’re still wondering where your next closing is coming from.

This keeps happening. Why?

Because you’re not following up the right way (or at all).

That changes today.

In This Email:

• The 5-minute market report that follows up with EVERY lead

• Why market reports work for ANY lead type (even cold ones who ghosted you)

• The AI prompt that instantly creates full market reports (Copy & Paste!)

• The biggest issues around market reports (and how to fix them)

• 9 free prompts that turn reports into engaging social posts, texts, newsletters, & videos

• Replay + Slides from our LIVE call with Riley VanderKaay walking agents through this step-by-step

read time: 4 minutes

Welcome to The Agent Alliance Newsletter!

This is your weekly real estate playbook—a no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.

How to Follow Up with EVERY Lead in 5 Minutes (for FREE)

Most agents assume their cold leads are dead. But here’s the truth:

❌ Your leads aren’t ignoring you—they just don’t think you’re bringing value.
❌ You might NOT need more leads—you MAY need a better way to follow up.
❌ You don’t need more time—you need a system that works in 5 minutes or less.

How Do I Know This Is True?

Because right now another agent is closing deals from your database—because they’re showing up when you’re not.

Sound familiar? You’re not alone.

Like most agents, your database is probably full of leads. Some hot, some cold, some you haven't touched in months (or years).

And like most agents, you’re letting closings slip away because:

🚫 You don’t know what to say
🚫 You feel overwhelmed by the number of contacts
🚫 You don’t have time to follow up manually

The Fix? A Simple Market Report

If you could follow up with EVERY lead in your database using a single report—and it only took 5 minutes—
wouldn’t you do it?

✅ It positions you as the market expert.
✅ It works for every lead type.
✅ It doesn’t take hours of manual work.

At the very least, you’ll sleep better knowing you actually followed up. That’s WORTH it, right?

Step 1: How Big Is Your Base…Database?

First, let’s see how many leads you’re actually ignoring:

• Phone Contacts: ?

• Facebook Friends: ?

• CRM Leads & Past Clients: ?

• Total: ?

Surprised? Most agents don’t realize they have thousands of people in their database… but they’re only following up with dozens (at best and often inconsistently).

Now, answer this:

What’s one way you’ve followed up with ALL of them using the same exact message?

If you don’t have an answer, keep reading.

Step 2: Why Most Market Reports Suck (And How to Fix It)

Market reports should be as automatic for you as Steph Curry hitting a 3-pointer.

Why? Because they…

✔ Work with any lead type: FSBO, first-time buyers, cold, warm, referrals, past clients
✔ Can be used in newsletters, texts, videos, social posts, postcards
✔ Can be sent daily, weekly, monthly, or quarterly
✔ Position you as a local market expert
✔ Are FREE to make, and they make you smarter in the process

If they’re so great, why do most agents fail with them?

🚫 They send MLS-generated reports that are too long & irrelevant
🚫 They waste hours manually pulling data instead of automating it (meaning they’re slow & inconsistent)
🚫 They don’t know how to position the data so it actually matters to leads
🚫 They struggle to adapt it into different formats (newsletter, social media, video, text, etc.)

Here’s how to fix it and make market reports actually work for you.

Step 3: Make AI Do It For You (duh!)

Instead of wasting hours gathering market data manually, let AI do it for you in seconds.

The AI Prompt That Instantly Creates a Market Report (Copy & Paste)

Use this in ChatGPT (with web search on) to generate a hyper-relevant market report in less than 5 minutes:

Prompt:
"I want you to act as a local real estate market research expert for [YOUR CITY]. Go acquire this information for [MONTH/YEAR]:

• Median sales price

• Inventory trends

• Days on market

• Mortgage rates

• New construction growth

• Any other key elements

And deliver it in a clear, simple, and relevant way to home buyers and home sellers.”

Pro Tip: AI won’t just pull raw data—it can also interpret trends, compare to previous months, and highlight key insights your leads actually care about.

Step 4: Actually Send the Report (Like, Today)

Having the report isn’t enough—you need to send it.

Your Next Steps (Do This Today):

1. Generate a 5-minute market report for the two main areas you serve.

2. Choose your follow-up method: Newsletter, social post, video, text, postcard.

3. Send it to your ENTIRE database. (What’s the worst that happens? They continue to collect dust?)

4. Track how many responses you get. (If nobody responds, that means the messaging needs to be stronger—GPT can help with that!)

5. Follow up in 24-48 hours. (Just ask: "Did you see the report?")

Want extra help?
Drop your AI-generated reports in The Agent Alliance Facebook Group to get feedback, compare notes, and refine your approach.

BONUS: 9 Copy-and-Paste Prompts to Turn Market Reports Into Relevant Content

Market reports on their own won’t get you closings. You need to turn them into compelling content that drives conversations—but how?

I made 9 free prompts that will do it for you.

✅ Write newsletters that get opened & read
✅ Create short-form videos that attract buyers & sellers
✅ Craft long-form videos that position you as the go-to expert
✅ Send text campaigns that drive real engagement
✅ Design a PDF market report in Canva effortlessly
✅ Post on social media with confidence & clarity

These prompts remove the guesswork. Just copy, paste, and execute.

REPLAY (←click to watch the live call, join the next one on Wednesdays 9:00am CST)

SLIDES (← click. View the slideshow used during the call.)

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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.