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“This isn’t worth it…”
Drew was exhausted, grinding out deals that felt endless and hardly worth the paycheck. Worse, she was missing moments with her kids—moments she'd never get back—and refused to repeat that mistake with her youngest.
When Drew moved (not just states, but countries!), she quickly saw that “average” wasn’t cutting it. Nothing wrong with first-time buyers or $250k homes, but Drew knew she needed fewer deals, bigger paydays, and deeper client connections.
Luxury wasn’t about slacking (she still hustles hard!) or piling up money; it was about family, sanity, and fulfillment.
And here's where it led her…
Currently holding a $6.7M listing
Over $40M closed or in her pipeline this year alone
Way fewer gray hairs (seriously)
Happier clients, happier family, and a happier Drew
Here’s the text that started it all…
⏱️read time: 5 minutes
The Luxury Open House Text That Led to $40M in Sales
You're not gonna believe how simple Drew’s method is (she still uses this):
Hi this is Drew from Epique Realty, I saw your listings 123 Banana Street. I’d love to host an open house at [date/time]. My process includes doorknocking the neighborhood on Wednesday and Thursday, same-day feedback, and everybody signs in. Let me know if that works this weekend, or if you have any other properties you’d like me to host.
It told you it was simple, didn’t I? But obviously, one text alone won’t cut it.
Want to know what to know how Drew connects with and impresses luxury builders (her #1 source) so they give her their listings? Click here
LIVE call screenshot
LIVE call screenshot
Once you’ve sent your Luxury Open House Texts:
Join our free Agent Alliance FB Group.
Share your screenshot & results (texts sent, conversations had, open houses booked) on the pinned Luxury post HERE for a chance to win a prize.
Got questions/need help? Drop them in the same post. I’ve got your back!
Get Luxury Open Houses in 3 Easy Steps
I mean, you could go for complex strategies, or you could just use Drew’s method, which is way better. Just sayin’…
Step 1: Define Your Luxury Number
Luxury isn't cookie-cutter. Drew picked $60K per deal as her target commission. What's your "never-going-back" number? $10k, $25k, $60k, maybe even more.
Step 2: Connect Intentionally
Search new-build MLS listings at your ideal price point.
Contact custom luxury homebuilders.
Build relationships with luxury agents (they’re not enemies, promise).
Use land listings (even if they're not yours) to bring opportunities to luxury builders.
Network with luxury service providers (they are already servicing your future clients!)
Step 3: Send the Text
The magical (yet stupidly simple) text again:
“Hi this is Drew from Epique Realty, I saw your listings 123 Banana Street. I’d love to host an open house at [date/time]. My process includes doorknocking the neighborhood on Wednesday and Thursday, same-day feedback, and everybody signs in. Let me know if that works this weekend, or if you have any other properties you’d like me to host.”
Copy it, tweak it based on what YOU are willing to do, and hit send. (Do you really have an excuse you’re willing to lose $60k for?)
Your weekly Luxury Open House goal:
List 3-5 specific ways you actively help homes sell faster and/or for more money.
Identify 10 local luxury builders and 10 luxury agents with active listings.
Send them your Luxury Open House Text (modified with your offer).
Follow up with them next week (whether they respond or not).
Share your results in The Agent Alliance Facebook group post.
Before you hit send, here are the 3 BIG mistakes Drew sees agents make that keep sabotaging their success in the luxury market.
❌ Top 3 Luxury Mistakes (And How to Fix Them)
Overpromising
Mistake: Inflating what you can deliver (price, time commitment, marketing reach).
Fix: Provide realistic and achievable promises you can confidently deliver.Not Knowing Your Market/Audience
Mistake: Ignorance about client expectations, market trends, and specifics (price, amenities, features, absorption rates).
Fix: Take time to deeply learn the luxury market and client needs to have informed conversations.Not Following Up
Mistake: Luxury clients are busy and successful—you're not always top priority.
Fix: Consistently follow up with genuine value—bring buyers, provide insights, propose unique strategies. (It took Drew 7 months of follow-ups to land one of her top builder relationship, but it’s still paying off today.)
🔴 Next LIVE Session:
“50% Less Showings, Better Offers (All From One Simple Video)”
A dozen homes to tour this weekend? Say goodbye to Saturday (and probably Sunday too).
We’ve all been there: endless driving, viewing homes that your clients weren’t actually serious about, and weak "let’s just see" offers that ultimately end up with you spending a TON of time working, and it taking forever for you to get paid (if you get paid at all).
In this session, you’ll learn my exact process for cutting your physical showings in half (or more), while getting stronger, quicker offers from confident clients.
Stop imagining fewer showings and happier weekends. Join me Wednesday at 9am CST and make it a reality.
Final Thoughts
Final Thoughts
Luxury isn't about being "fancy," and it's definitely not just chasing bigger paychecks (though that’s always nice).
Luxury real estate is for agents who understand the value of their time and want fewer, but deeper client relationships that pay more and stress them out less.
It's about never missing a moment with your family. It's having the flexibility to take a real day off without guilt or the relentless hustle of managing endless clients and leads.
Because at the end of the day, luxury is really just freedom by another name.
Missed the Live?
▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)
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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.
P.S. Sometimes I’ll feature products and partners and might make a couple bucks. Just wanted to be transparent, and you can ALWAYS ask me my honest thoughts, my loyalty is to you (unless you wear socks with flip-flops).