90% of buyers and sellers say they'd reuse or recommend their agent…but WHY do fewer than 15% actually do?
(Source: NAR)
Here's the proven social posting strategy that quickly turns your everyday experiences into content your past clients genuinely connect with and (more importantly) remember. Because being remembered = no more losing deals to another agent or LO just because your clients forgot you exist. Awkward.
PLUS: I'll share the exact workbook Raymond uses to quickly crank out 30+ days of engaging, authentic content—each post taking under 5 minutes (seriously, even if you're easily distracted).
⏱️read time: 5 minutes
“Ugh, what am I supposed to post today?!”
Ever open your favorite social media app, fully intending to finally post something engaging, only to find yourself thinking:
"Wait…what the heck do I even say?"
Maybe you spend 15 minutes staring blankly at the screen, then give up entirely (been there).
Or maybe you default to yet another predictable "Just Sold," "Just Listed," or that iconic "holding a giant key at the closing office" photo—knowing full well nobody actually cares (except maybe your mom—thanks Mom!)
Don’t worry, you’re not alone. Most agents and LOs struggle to post because they typically:
Post inconsistently (or never):
Resulting in past clients forgetting you exist (ouch).Share generic posts:
Just Sold? Closed another loan? Market update? Closing pictures? Instantly forgettable.Aren’t relatable:
Too many talk AT people. Telling them what to think, what to feel, versus talking WITH them by having relatable stories, empathetic tones, and having content that’s actually relevant to their everyday lives (solving real problems).
If all that feels overwhelming, GOOD! Because I’m here to tell you that thanks to Raymond Sjolseth, there’s an easier way, and you’re getting it all in this newsletter right now.
The 5-Minute "Prompt-to-Post" Method
Too often, agents & LOs get stuck because they're always looking for that “perfect” idea (which usually never comes). Instead, here’s the easy, no-brainer method Raymond Sjolseth uses to turn everyday experiences you've already had into relatable, memorable posts—each taking less than 5 minutes.
Step 1: Pick Your Prompt (the easy part)
Think of something interesting or real that happened in your business this week. Like:
Saved a deal from collapsing?
Had a hilarious or memorable client moment?
Learned something surprising?
Step 2: Start With a Hook (grab attention)
Make the first line irresistible:
“I almost quit real estate yesterday because…”
“Nobody warned me that being an LO involved THIS…”
Step 3: Tell a Short, Genuine Story (no fluff!)
Real-life stories always win. Keep it brief, authentic, and relatable.
Step 4: Deliver Clear, Quick Value
Share the simple lesson or insight you took away.
Step 5: Finish With a Clear CTA (Call-to-Action)
Ask a question, encourage comments, or invite DMs.
Yes, it’s really that easy. Obviously there are more details (hence, check out the replay and workbook to get additional insights).
Once you’ve made some authentic posts:
1. Join our free Agent Alliance FB Group.
2. Share your screenshot & results (posts made, comments, connections) on the pinned Social Media post HERE for a chance to win a prize.
3. Got questions/need help? Drop them in the same post. I’ve got your back!
Simple Weekly Goals (Doable Even for Procrastinators)
Post 5 authentic, quick stories per week (under 5 minutes each).
Comment meaningfully on at least 10 other people's posts each day (past clients, leads, strangers in your local area)
It takes time, but the more you post engaging content…the more people engage.
And then the more you engage with other people, the more YOUR content will appear on their feeds.
Now let’s talk common mistakes that turn your hard work into a waste of scrolling.
If social media isn’t working for you, it’s probably because you’re making one (or all) of these mistakes:
Mistake #1: Inconsistency
If you’re not showing up consistently, you're basically volunteering to become forgettable. Out of sight, out of mind, out of business.
Easy Fix: Pick a realistic schedule (like 5 quick posts per week), put it in your calendar, and set reminders. Simple.Mistake #2: Reverting to Generic Posts
Just Listed? Another closing pic with a cardboard key? Congrats, you’re officially invisible again.
Easy Fix: Follow the Prompt-to-Post method exactly (it literally takes less than 5 minutes).Solution: Just follow the prompts and the workbook.
Mistake #3: Unrealistic Expectations
"I posted once and nobody handed me a referral!" Yeah, no kidding. Social media is farming, not hunting—results come with consistency, not overnight miracles.
Easy Fix: Keep posting. Keep engaging. Results compound fast, but patience (and consistency) is the price of entry. You’re either an agent or LO, so you know this.
🔴 Next LIVE Session:
“This ONE Slide Makes You 22% More Likely to Win Listings...Do You Have It?”
Next Wednesday at 9 AM CST, Brandon Lecocq is joining us LIVE to share exactly how he uses this simple (but powerful) slide to immediately build trust and boost his odds of winning listings by 22%. (Yep, even against bigger teams or agents.)
And LOs…if you like having more qualified buyers, this is your cue: show up, share this with your agents, and watch your pipeline thank you later. More listings = more buyers. Guess who agents are referring to when their new listing sells and is ready to buy. Exactly.
Final Thoughts
Your next 30 days of great posts? You've literally already lived them.
Stop being invisible (it doesn’t pay well) and start sharing relatable moments people actually remember and appreciate.
Trust me—your past clients and leads genuinely WANT to connect with you. But they can't if your content is so forgettable it might as well be wearing camouflage.
No more hiding in plain sight. Get out there and be memorable!
Missed the Live?
▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)
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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.
P.S. Sometimes I’ll feature products and partners and might make a couple bucks. Just wanted to be transparent, and you can ALWAYS ask me my honest thoughts, my loyalty is to you (unless you wear socks with flip-flops).