In partnership with

Real Estate in 2025 Just Got HARDER…

Fewer people are buying, houses are taking longer to sell, and no reprieve is expected for interest rates.

Do you know how much MORE you need to do in 2025 to GUARANTEE you’ll hit your income goals? This email will help.

But first, STOP reading if…

1. You already know the EXACT amount of leads you need to generate each day to hit your revenue goals.

2. You sleep like a log every night, confident you did enough lead gen in the timeframe required to hit this year’s income target.

3. You believe that vague goals and metrics will magically crush your 2025 targets.

If any of these describe you, SKIP this week’s newsletter and check in next week. This is for agents and loan officers who are frustrated by not knowing how much lead gen and in what timeframe is enough to hit their income goals for the year and want clear actionable numbers to break down into their daily schedule

read time: 8 minutes

Welcome to The Agent Alliance Newsletter!

This is your weekly real estate playbook—a no-nonsense, data-driven guide that deep-dives into one powerful strategy each week, taught by industry leaders who practice, not just preach. It’s designed to boost your revenue, maximize your time, and create a seamless blend between your business and personal life.

What If You Never Had to Do Lead Gen Again? 

This isn’t a plug for lead-gen services—I don’t offer those. In fact, I preach that agents should focus on building a brand that naturally attracts leads long before spending money on lead-gen services.

What I’m saying is that I don’t know many any agents, team leaders, brokers, loan officers, etc. who actually like doing lead gen.

Why do you think agents shelled out over $1.5billion dollars to Big Z (Zillow) last year for leads? And that’s in addition to the thousands of other marketing agencies who sold them leads as well.

Now, imagine if, after this year, you never had to do lead gen again.

Would you…

• Sleep better, free from the stress and anxiety of lead-gen worries?

• Have more time to invest in follow-up, client events, and your personal brand?

• Reclaim your life for family, friends, hobbies, and the passions that matter?

Here’s a scary reality: Most agents don’t even have the faintest idea how many leads they need in their sphere/database to hit their income goals. So what do they do? They throw money and time at lead generation, hoping something will magically work out by year’s end.

Life is unpredictable—but your commissions don’t have to be.

So what’s the solution to the endless cycle of lead gen?

Get your lead gen done once and for all.

I’m about to break down a simple formula that calculates the EXACT number of leads you need to crush your transaction target.

Let’s take a look…

Lead Gen Once And For All

STOP!

Before reading further, write down how many leads you need to hit both your WANT and your NEED income goals. It’s okay if you don’t know, you can say that.

…

Done?

Great! If you’re like most agents, you probably had no clue at all or just put down some arbitrary number.

Now let’s change that…

You Want To Get Paid THIS Year, Right?

Yeah, I thought so—and so do I! So then in my current scenario of generating 6 leads a day for a year, I’ll not even reach HALF of my NEED Income Goal in 2025. YIKES!

Why?

Because it takes 6-18 months for a lead to go from first contact to close (NAR).

That means any lead gen you do after June will likely count for 2026, not 2025—even in a best-case scenario.

That means I need to get ALL my lead gen done as EARLY in the year as possible.

Do it in 90 days. Seriously.

If I take the 2,000 leads I need in a year for my NEED Income Goal and divide it by 90, that means I need to generate 23 leads a day for 90 days.

If I do that, I won’t need to generate any more leads for the YEAR (do you follow-up right, and you probably won’t ever need to generate leads AGAIN).

This Is Actually WAY Better Than It Seems

I know, I know—after hearing about mortgage applications being down, days on market rising, and the sheer number of leads you need to hit your NEED Income Goal, you’re probably feeling a little overwhelmed.

I’ve got good news for you…

• It’s expected that 4.5 MILLION homes will be sold in 2025. You only need the tiniest fraction of that to live a REALLY REALLY good life. I mean 20 deals is 0.0004% of 4.5 million.

• Even better, you’re only competing with 29% of agents (because 71% didn’t sell a single home in 2024)

  • And of those 29%, less than 1% are actually in the area you service

• You now know exactly what numbers you need to hit—while the vast majority of agents have no clue and will end up spending more time and money to produce less.

• And the best part of all…you only have to do this ONCE. Yes, ONCE.

  • If you generate 2,000 leads and nurture them properly, you’ll build a sustainable pipeline as you follow up, build your brand, and close deals. (Before anyone says it—if you drastically change your income goals, build a team, or move to a new market, you’ll need to lead gen again to get up to the appropriate amount once more. Duh.)

• If you want a proven shortcut to generate the leads needed for both your NEED and WANT Income Goals—without spending a dime on ads—check out The Agent Alliance’s $100k in 100 Days Challenge, launching March 4th.

HINT: If everything above feels like a lot, don’t worry, it was. Watch the replay, follow the slides, or even better, do it LIVE with me and your own 1-on-1 partner on Wednesdays at 9 AM CST!

Get Ahead Task: Don’t Start From Nothing

Take your current WANT and NEED Income Goals and the necessary leads to reach both, then…

1. Write down how many leads you currently have in your database (CRM, phone, direct communication channels). Congrats you’re not starting from zero!

2. Write down the sources of those leads (church, work, referrals, Facebook Marketplace, etc.)

3. Write down the TOTAL leads you have in each source:

   1. Example:

      • Church: 10 leads

      • Work: 17 leads

      • Referrals from Past Clients: 5 leads

      • Facebook Marketplace: 87 leads

      • Great, now you know where you’re naturally inclined to generate leads already!

4. Calculate how many leads you still need to reach your goal. For instance, if you already have 500 leads but need 2,000, then you need an additional 1,500 leads.

Vote on the featured poll in The Agent Alliance FB and let us know if you’d like us to do a special training on HOW to generate the leads you need for free and based on your personality and life.

Remember, you’re just 90 days away from never having to worry about lead gen again.

REPLAY (←click to watch the weekly call replay. You’ll need to join our FREE Facebook Group to view it.)

SLIDES (← click to view the slides from the call.)

Sell Smarter with Fyxer AI

For busy property specialists, admin tasks can pile up fast.

Enter Fyxer, your AI Executive Assistant:

• Emails organized and ready for your day.

• Personalized replies crafted to match your tone.

• Detailed notes from every meeting.

• Spend less time on admin, more time on deals.

Try a 7-Day Free Trial—no credit card required! Integrates seamlessly with Gmail and Outlook.

Simplify Your Workflow Today

Would you spend $25 to make $100k?

If 25 cents a day to make $100k scares you, move on. If you would, then keep reading.

On Tuesday, March 4th, we kick off Round 8 of our $100k in 100 Days Challenge! 

Here's what you get:

• Intensive Coaching: Learn from top-producing agents and industry leaders.

• Proven Strategies: Add an additional $100k of GCI without any ad spend or marketing budget, and even if you have a day job, by following our exact plan that hundreds of agents of all backgrounds, markets, and skill levels have utilized.

• Community Support: Engage with like-minded agents committed to mutual growth with a private group chat and weekly LIVE call.

• Price: It’s $25 (last one sold out at $10). That’s 25 CENTS a day to make $100k. We will be increasing the price again in the next round due to the high demand. So seriously, save the money and get in now.

Here’s Why Over 4 Million Professionals Read Morning Brew

• Business news explained in plain English

• Straight facts, zero fluff, & plenty of puns

• 100% free

See for yourself

Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.