87% of your past clients want to use you again…yet fewer than 12% ever do.
(Source: NAR)
Here's the 60-second email that changes that.
Here’s what usually happens…
Sarah (an agent) realizes she hasn’t talked to her past clients in over two years. Every "just checking in" text has gotten her exactly…zero responses.
She knows her past clients would happily work with her again, but if they're not replying, they'll soon forget she even exists.
Stuck, Sarah tries our 60‑second Zillow email.
Within 24 hours, she logs 11 replies about their home’s value and books 4 listing appointments.
Below, two more agents joined our LIVE call last Wednesday and learned the Zillow Email strategy for the first time. They took action immediately. Guess what happened?
Once you’ve sent some Zillow Emails:
Join our free Agent Alliance FB Group
Share your screenshot & results (reply count, listings booked) on the pinned Zillow post HERE for a chance to win a prize
Feeling stuck or unsure about next steps? Drop your questions in the same post. I’ve got your back!
Your 60-Second Zillow Email (Copy & Paste)
Subject:
Is Zillow right about your home?Body:
Hi [Client’s First Name],
Zillow says your home is worth $[X] (screenshot below).
[insert screenshot here]
Do you agree? I have my own thoughts—curious to hear yours!
Hope all is well,
—[Your Name] | [Your Phone Number]See a real screenshot example or use the text template here.
How to Send It in 60 Seconds (seriously)
Pick a past client you haven’t spoken to in 6+ months who’s owned their home ≥ 1 year.
Screenshot their Zestimate on Zillow.
Paste & send the template above.
That’s it. You're done.
Yes, it really is that simple. But, it won’t work until you hit send.
❌ Top 4 Ways to Screw Up the Zillow Email Strategy
Attachments: Clients (and spam filters) ignore them. Embed your screenshot in the email body.
Premature listing ask: Lead with genuine value. Save the “Ready to list?” question for later.
Slow follow‑up: Respond within 1 hour (ideally). The longer you take to respond, the more the momentum dies.
Forgetting to personalize: Before hitting send, always double-check you have the right [Name], [Address], and [Screenshot].
Pro tip: 1–2% response rate is average. 3–4% is crushing it. As you saw earlier in this email, we even have people getting 50%+ response rates.
(Your past clients actually want this!)
🔴 Next LIVE Session:
“Price Drop = 2 New Listings”
Next Wednesday at 9 AM CST, Joe Rosen and I will walk you through how to turn any price drop you see (even if it’s not your client’s) into 2 NEW listings (bet no one has taught you how to do that).
Final Thoughts
Your clients don’t forget you because they didn’t like you (unless you’re a jerk).
They forget you because you stopped giving them reasons to remember.
Your clients are secretly waiting for this email.
Go hit send.
Missed the Live?
▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)
Want a Million-Dollar Luxury Buyer?
(While You’re Busy Sending Zillow Emails…)
Lead ends up being a luxury buyer!
While you're busy sending out Zestimate emails and managing responses (fingers crossed), Realty.com is quietly connecting agents with ready-to-act buyers and sellers to ease your workload (and stress).
Take the agent above, who was busy working deals from our “$100k in 100 Days” Challenge (exclusive invite to that coming in a few weeks), when Realty.com unexpectedly handed her a $2.4–$3.8 million buyer. That client is now booked for four showings.
Will every lead be a million-dollar surprise? No. But as you're learning and using the strategies we teach for free at The Agent Alliance, why not let Realty.com add a little extra help to get you paid faster?
Thanks for Reading The Agent Alliance Newsletter!
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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.