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1 in 4 homeowners WON’T list with you because they think you won’t market their home.
(Source: NAR)
Fortunately, we’re giving you the insanely simple, easy slide that will get you 22% more listing agreements (and if you’re an LO, this will get you more agents w/ qualified buyers).
⏱️read time: 5 minutes
“How exactly are you going to help me sell my home faster and for more money?”
Frozen. That’s exactly what happened to Alex at a listing appointment when homeowners asked that simple question.
He does market homes. (He just never wrote down exactly how, but it’s all in his head.)
So, he fumbles around with a vague response about putting on the MLS, making a social media post, and creating a FB Marketplace listing. But this leaves the homeowners unimpressed.
Spoiler alert: Alex doesn’t get the listing.
This story is actually pretty common. Even top producers struggle with this (they just have more trust built up, so the client is more likely to overlook what’s missing).
If you're not clearly communicating your marketing, you’re losing almost 1 in every 4 listings. It’s not even about having the best marketing either, but just about clearly explaining what you actually do.
That’s why we brought in Brandon Lecocq (the guy who got the listing you didn’t). He’s awesome and he was willing to share his simple slide and script that’s been proven to increase his listing win-rate.
Once you’ve made your slide:
Join our free Agent Alliance FB Group.
Share your slide & results (how you feel with it done, if you used it in a listing appointment, etc.) on the pinned Marketing Slide post HERE for a chance to win a prize.
Got questions/need help? Drop them in the same post. I’ve got your back!
The Crazy Simple Slide That Wins More Listings
Agent Version:
Loan Officers: Use the exact method to clearly demonstrate to agents how you'll market their listings. Listings NOT sold = equity-backed buyers locked in place (meaning you don’t get paid).
→ Get the CRITICAL scripts that seal the deal here (and see his NEW and improved marketing slide!)
How The Marketing Slide Actually Works (super simple)
Step 1: Personal Marketing
Write down at least ONE personal method you actually use. Examples:
Facebook & IG Ads
Community Facebook Groups
Military Relocation Groups (Brandon’s favorite)
Open Houses, Door-knocking
Email Blasts, Mailers
Referral Networks
Step 2: Leveraged Marketing
Identify ONE unique asset from your brokerage/team. Examples:
Buy-before-you-sell programs
Internal buyer networks
Cash-offer programs
Luxury, Sports, or Military marketing programs
Virtual remodeling service
Step 3: Clearly Explain the Benefit
Tell the homeowner exactly how your marketing helps them (I mean, how are they supposed to know? They’re not an agent!):
(Example from Brandon’s Military FB Group):
“Mr. & Mrs. Seller, we have 5 military bases nearby. I’m connected nationwide with referral groups linked directly to each base, helping qualified buyers find your home fast. They're income-verified, serious about buying, and used to deadlines. Would access to highly qualified buyers like these be valuable to you?”
Simple, right? Homeowners LOVE clear explanations.
Your Goal This Week:
Schedule 1 hour right now (for within the next day) to list your top 5 marketing methods.
Define exactly how each helps homeowners net more money, save time, or avoid stress.
Create your simple slide (use Brandon’s as an example).
Use this slide on your next listing appointment (Don’t have one this week? Jump in our FB Group and ask. You could get 2 new listing appointments in the next week with our FREE strategies…yeah, FREE. No paywalls.)
Check out the bonus 5 ways below you can use your Marketing Slide to attract more buyers and sellers.
Post your results in the FB group.
Every business is a marketing business. If people can’t see you, they can’t trust you. If they can’t trust you, you’re definitely not getting paid.
Before we go over the mistakes that you’re probably going to make that’ll accidentally sabotage your slide, check out these bonus methods to attract more buyers and sellers.
5 Practical, Proven Ways to Use Your Marketing Slide To Get More Leads
FSBO Conversions: Pair it with Walter Key's FSBO Marketing Value Script to show FSBOs exactly what they're missing (without ever asking for the listing).
Social Media Teaser Videos: Break down your marketing slide into short, engaging video posts that clearly highlight how you market homes. Perfect for Facebook, Instagram, and TikTok.
Expired Listing Mailer Campaign: Show expired listings how your marketing drives exposure and exposure drives sales.
Open House Display: Set this simple slide up prominently at open houses, reassuring homeowners and impressing potential seller and buyer leads who come through.
Past Client Follow-Up: Use it as a conversation-starter when reaching out to past clients. Get honest feedback on whether this would be useful if they sell again.
❌ Top 3 FSBO Mistakes (And Quick Fixes)
Blah, blah, blah (overcomplicating it)
Why? Overcomplicating your slide with jargon & unnecessary details will guarantee they will tune out.
Fix: Simplify your slide to ONE clear visual.
Correlation Data (fancy speak for results!)
Why? Without direct proof your marketing helps them net more money, time, or convenience, clients feel you're wasting their time (and not worth the commission).
Fix: Show them how it actually helps them.
Oooh so pretty!
Why? Thinking slide design sells the client, rather than your explanation of what’s on the slide.
Fix: Keep the slide to a simple bullet list. Then, practice articulating how your marketing benefits the homeowner in such a clear way that even a stranger could easily get it.
🔴 Next LIVE Session:
“Clients Won’t Listen, and It’s Costing You Deals. Here’s Exactly How to Fix It.”
Join us on Wednesday, May 28th at 9:00 AM CST and get the tools you need to stop losing deals (and sanity) to clients who always wanna have it their way (even if it is the wrong way). Zero pushing, persuading, or selling needed (integrity 100% intact).
Secure your spot now before their totally avoidable objections cost you (and them) another good deal.
(Replay and slides sent to everyone registered.)
Final Thoughts
Too many agents are losing listings simply because they can't clearly explain their own marketing.
This isn’t about pretty marketing materials.
It’s about taking confused or skeptical homeowners and turning them into confident clients who clearly see your value and never doubt your commission again.
Missed the Live?
▶️ Watch the REPLAY (Then join us live next Wednesday at 9:00 AM CST)
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Disclaimer: The content provided in this newsletter is for informational purposes only and does not constitute financial or professional advice. Please consult with a qualified professional and conduct your own due diligence before making any decisions.
P.S. Sometimes I’ll feature products and partners and might make a couple bucks. Just wanted to be transparent, and you can ALWAYS ask me my honest thoughts, my loyalty is to you (unless you wear socks with flip-flops).